Multimedia Storytelling
A Cincinnati media collective producing films, music and multimedia projects that preserve history while pushing culture forward — built around stories that haven't been told yet.
Founded by filmmaker and musician Yemi Oyediran and longtime collaborator JP Leong, Afrochine amplifies underrepresented voices through archival material reimagined with modern technology — feature documentaries, educational programs, live performance and community dialogue.
The untold story of King Records, the Cincinnati label that recorded country, R&B, funk and rock and roll under one roof — and helped invent modern American popular music. Nine years in the making. Nationally broadcast on PBS, NAACP Image Award® nominee for Outstanding Directing in a Documentary.
Emmy-winning conversation series hosted by Naimah Bilal and produced with CET. Premiering in 2021, the series explores the future of Cincinnati, the history of Juneteenth, and what freedom and equality mean today — through the eyes of Black changemakers. Afrochine shapes the series' films and visual storytelling.
An installation at BLINK, Cincinnati's festival of light and art — plus concert programs, live performance and educational projects built around Cincinnati's musical legacy.
Yemi Oyediran is a filmmaker, musician and creative innovator whose work blends storytelling, technology and academia, with experience building advanced software using deep learning. He is the co-founder of Afrochine, producing films and cultural projects that highlight overlooked histories and communal narratives. His background across music, technology and scholarship brings distinctive depth and rhythm to his films, including King of Them All: The Story of King Records, his NAACP Image Award®-nominated feature debut. He has also served as a correspondent on WVXU's Around Cincinnati.
JP Leong is a filmmaker and editor known for his Emmy-winning work on CET's Urban Consulate Presents. As co-founder of Afrochine, he crafts films and cultural projects that merge history, identity and storytelling with a strong visual sensibility. His editing style emphasizes clarity, rhythm and resonance in community-centered narratives.
Ed Carson is a New York–based editor whose credits include Afghan Dreamers (2022) and The Blech Effect (2020). As the editor of King of Them All, he shapes the film's rhythm and archival storytelling with precise, music-driven pacing.